An international industry collaboration carried out during an exchange semester at Strate École de Design in Lyon, redesigning the Rafael Nadal Pure Aero bag for Babolat.

The mandate ran in two phases. Each student in the cohort first developed an individual concept on their own. Most concepts in the cohort were built around a creative or stylistic direction; mine took a different approach, built around optimization. Manufacturing a product tailored to a specific business carries real costs whenever changes are made after the fact, so the starting questions were about volume and necessity: what volume the existing boxes offered, what volume each material actually needed, and what was necessary versus what was simply a bonus.

That concept was one of three selected, and from there it became a team project, with four students taking it into prototyping together. Taking it from individual proposal to prototype meant fabric prototyping and building a physical soft-goods prototype, with the final concepts presented to Babolat at the company's headquarters in Lyon.

Some details (e.g. visuals and final prototype) of the work remain undisclosed, in keeping with the non-disclosure agreement and respect for the commercial brand.

The business concept for bé studio, a design atelier, started from the entrepreneurship minor, designed for students with business ideas to develop them and learn entrepreneurship concepts in exchange for credits. The visual identity actually came later, from a Signage class in France during the exchange program in my second year, which required something to design around. Using bé studio gave that visual work a concrete foundation while continuing to build out the business idea already in progress.

A scenography project for a public square: shade structures, seating, water features, and wayfinding, organized around five interaction modes: shade, rest, discovery, refresh, wander.

The brief asked for the foyer to become a tiers lieu. Diagnosis showed the client's own approach, diversifying activities, wasn't reaching that goal, since it left visitors no freedom in how they used the space. The project was built around fixed furniture that gave them that freedom instead.

Cyclip started from a search for a problem worth building a challenge project around, until a colleague, a road cyclist himself, raised one from his own experience: clipless pedals aren't practical for everyday use, and riding in regular shoes on them isn't safe since the surface isn't built for it. Instead of carrying a spare pair of shoes, the idea was a small removable piece that could clip onto a classic pedal platform and convert it temporarily, making it easier and safer for anyone to switch, including people hesitant to use clip pedals in the first place. That sustainability focus, paired with a complete project taken from concept to business model, earned the team 1st place in the Decathlon Sustainability Challenge at Université Laval, along with a one-week trip to Decathlon's conception centers in Lille, in the north of France, including a visit to the court where Team USA's basketball squad had practiced ahead of the Paris Olympics weeks earlier.

Design research led to a product system built across three layers: a physical device, a companion app, and the business model behind them. It was carried from research through to a working prototype.